• About Us

      AI for Good is a social enterprise that creates AI-powered technology in partnership with local charities and NGOs to help address the needs of the most vulnerable and underserved.

       

      On our mission to help 100 million people, we create scalable, innovative technologies for the better, fairer world.

    • Our story

      AI for Good was founded by Kriti Sharma, an Artificial Intelligence (AI) technologist and a leading global voice on AI ethics and its impact on society.

       

      Kriti and her team won the Facebook AI hackathon in 2016 with the first prototype of what later evolved into rAInbow. This is when she started thinking how lonely those at risk of abuse must feel with no trusted companion to share their experiences and concerns with.

       

      In 2017, she was invited as a Civic Leader by the Obama Foundation Summit for her work in ethical technology. This is when she decided to dedicate her career to applying AI for social impact and helping those that need it the most.

      Together with her team, she built a chatbot for the Invictus Games Sydney 2018, to help make the Games even easier for competitors. In the same year, she founded AI for Good Ltd. and launched rAInbow, our first AI-powered product for victims of domestic abuse in South Africa.

       

      Following the success of rAInbow, AI for Good was approached by a charity with a request to develop a chatbot educating young people about sex and reproductive health in India. In 2019 we partnered with this charity called Population Foundation of India to build SnehAI.

    • Meet Our Team

      Kriti

      Founder and Chair

      Alice

      Managing Director

      Fintan

      Scientific Adviser

      Shauna

      Adviser

      Harkiran

      Social Media Intern

      Sam

      Social Media Intern

    • Kriti Sharma

      Founder & Chair

      Kriti Sharma is an Artificial Intelligence expert and a leading global voice on ethical technology and its impact on society. She holds a Bachelors in Engineering and a Masters in Advanced Computer Science from the University of St Andrews.

       

      Kriti has experience managing global Machine Learning and Digital products in regulated industries. She has been leading chatbot projects for various social causes, from productivity to inequality to domestic abuse, in over 25 countries. Kriti was included in the Forbes 30 Under 30 and the Recode 100 List of Key Influencers in Technology in 2017. She was invited as a Civic Leader to the Obama Foundation Summit. She is a Google Anita Borg Scholar and recently gave expert testimony on AI Policy to the UK Parliament in the House of Lords. Prior to founding AI for Good, Kriti was the VP of Artificial Intelligence at FTSE 100 companies including Barclays and Sage.

       

      While much of Silicon Valley worry about doomsday scenarios where AI will take over human civilization, Kriti Sharma has a different kind of concern: What happens if disadvantaged groups don’t have a say in the technology we’re creating?

      Alice Piterova

      Managing Director

      Alice combines experience and leadership in policy and technology with a deep understanding of how emerging technologies should be used in the provision of public goods and humanitarian aid to society.

       

      Prior to joining AI for Good, Alice was Head of Privacy at a synthetic data company called Hazy, where she reviewed data products for privacy compliance and AI ethics requirements. As part of Big Innovation Centre team, she coordinated the cross-party parliamentary group on AI (APPG AI), helping the UK Government to address ethical implications and design new standards for applying machine learning in commercial, political and social areas.

       

      Alice has over 10 years of experience in policy, communications and product management, and a particular focus on fields such as tech for good, data and privacy, machine learning and automation. Having worked in national and international public and private sector organisations, social enterprises and NGOs, Alice has a proven track record in delivering growth and showcasing impact, as well as engaging with a wide range of stakeholders. She is the UK ambassador for Techfugees, the social enterprise coordinating the international tech community response to the needs of refugees.

      Fintan Nagle

      Scientific Adviser

      Fintan Nagle is Scientific Adviser at AI for Good. Fintan is a cognitive scientist and software engineer with interests in ethical AI and machine learning.

       

      After a BSc in computer science and a master's in computational biology, his PhD research investigated the visual perception of dynamic form and motion in natural scenes and faces. Fintan's postdoctoral work focusses on task-switching and attention in automated driving.

       

      He is also a Senior Teaching Fellow at Imperial College London and works closely with several industry projects in machine learning.

      Harkiran Bharij

      Social Media and Communications Intern

      Harkiran did an internship at AI for Good from June to September 2021. She managed rAInbow social media accounts, including Facebook, Instagram, Twitter and Linkedin, while also producing content in the form of videos that were published on the AI for Good Youtube channel. For the video creation project, she interviewed individuals from other organisations fighting gender based violence.

      Sam Dangerfield

      Social Media and Communications Intern

      Sam did an internship at AI for Good from June to September 2021. He managed AI for Good's social media accounts, including Facebook, Instagram, Twitter and Linkedin, while also producing content in the form of vlog series published on the AI for Good Youtube channel.

      Shauna Aaron

      Adviser

      Shauna serves as a strategic advisor to AI for Good, working primarily on partnership outreach and strategy, including integration of rAInbow in larger organizations.

       

      Shauna has had a global career spanning tech, law and nonprofits, and is interested in leveraging technology for social impact, particularly for women and other underrepresented groups. She has advised dozens of technology startups, as well as global technology companies, on privacy and legal issues related to their use of innovative technology, including AI. In addition to advising AI for Good, she serves as an advisor to Lens on Life Project, a U.S. 501(c)(3) that provides photography and computer literacy training to at-risk youth in need, with permanent locations in Goma, DR Congo and Zaatari Camp, a refugee camp housing nearly 80,000 Syrian refugees on the Syria-Jordan border.

       

      Shauna is a fellow at The RSA (Royal society for the encouragement of Arts, Manufactures and Commerce). She received her J.D. from New York University School of Law and her B.A in the History of Art, with a minor in Economics, from the University of Pennsylvania. She also holds an MBA from Quantic School of Business and Technology. Outside of work, Shauna is a practicing visual artist, and enjoys traveling and visiting museums. She speaks French and elementary Swahili.

    Privacy Policy
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      Privacy Policy
      Privacy policy
This privacy policy applies between you, the User of this Website and AI for Good Ltd, the owner and provider of this Website. AI for Good Ltd takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.
Please read this privacy policy carefully.
Definitions and interpretation
 1. In this privacy policy, the following definitions are used: 
Data	collectively all information that you submit to AI for Good Ltd via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;
Data Protection Laws	any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;
GDPR	the General Data Protection Regulation (EU) 2016/679;
AI for Good Ltd, or us	AI for Good Ltd, a company incorporated in England and Wales with registered number 11136256 whose registered office is at 32 wheel house, 1 burrells wharf square, London, E14 3TA;
User or you	any third party that accesses the Website and is not either (i) employed by AI for Good Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to AI for Good Ltd and accessing the Website in connection with the provision of such services; and
Website	the website that you are currently using, www.aiforgood.co.uk, and any sub-domains of this site unless expressly excluded by their own terms and conditions.
 2. In this privacy policy, unless the context requires a different interpretation: 
 a. the singular includes the plural and vice versa;
 b. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
 c. a reference to a person includes firms, companies, government entities, trusts and partnerships;
 d. "including" is understood to mean "including without limitation";
 e. reference to any statutory provision includes any modification or amendment of it;
 f. the headings and sub-headings do not form part of this privacy policy.
Scope of this privacy policy
 3. This privacy policy applies only to the actions of AI for Good Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.
 4. For purposes of the applicable Data Protection Laws, AI for Good Ltd is the "data controller". This means that AI for Good Ltd determines the purposes for which, and the manner in which, your Data is processed.
Data collected
 5. We may collect the following Data, which includes personal Data, from you: 
 a. name;
 b. contact Information such as email addresses and telephone numbers;
 c. in each case, in accordance with this privacy policy.
How we collect Data
 6. We collect Data in the following ways: 
 a. data is given to us by you; and
 b. data is collected automatically.
Data that is given to us by you
 7. AI for Good Ltd will collect your Data in a number of ways, for example: 
 a. when you contact us through the Website, by telephone, post, e-mail or through any other means;
in each case, in accordance with this privacy policy.
Data that is collected automatically
 8. To the extent that you access the Website, we will collect your Data automatically, for example: 
 a. we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.
Our use of Data
 9. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons: 
 a. improvement of our products / services;
in each case, in accordance with this privacy policy.
 10. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed "Your rights" below).
Who we share Data with
 11. We may share your Data with the following groups of people for the following reasons: 
 a. third party service providers who provide services to us which require the processing of personal data - Google analytics to optimise the website and Drift to provide chat services;
in each case, in accordance with this privacy policy.
Keeping Data secure
 12. We will use technical and organisational measures to safeguard your Data, for example: 
 a. access to your account is controlled by a password and a user name that is unique to you.
 b. we store your Data on secure servers.
 13. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: humans@aiforgood.co.uk.
 14. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
Data retention
 15. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.
 16. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.
Your rights
 17. You have the following rights in relation to your Data: 
 a. Right to access - the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
 b. Right to correct - the right to have your Data rectified if it is inaccurate or incomplete.
 c. Right to erase - the right to request that we delete or remove your Data from our systems.
 d. Right to restrict our use of your Data - the right to "block" us from using your Data or limit the way in which we can use it.
 e. Right to data portability - the right to request that we move, copy or transfer your Data.
 f. Right to object - the right to object to our use of your Data including where we use it for our legitimate interests.
 18. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: humans@aiforgood.co.uk.
 19. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website at https://ico.org.uk/.
 20. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.
Links to other websites
 21. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.
Changes of business ownership and control
 22. AI for Good Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of AI for Good Ltd. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
 23. We may also disclose Data to a prospective purchaser of our business or any part of it.
 24. In the above instances, we will take steps with the aim of ensuring your privacy is protected.
General
 25. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
 26. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.
 27. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
 28. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.
Changes to this privacy policy
 29. AI for Good Ltd reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

You may contact AI for Good Ltd by email at humans@aiforgood.co.uk.

01 January 2018
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